The Pricing Trap
The Pricing Trap weakens SME profitability through hidden costs and inherited rates. Escaping it requires commercial intelligence, controlled scope, evidence-led pricing, stronger packaging, and clear profit visibility.
The Pricing Trap weakens SME profitability through hidden costs and inherited rates. Escaping it requires commercial intelligence, controlled scope, evidence-led pricing, stronger packaging, and clear profit visibility.
While UK exports soar, internationalisation often conceals hidden costs. We have developed a proactive framework to identify and eliminate these expenses before you scale.
UKRI’s own data shows that around 60% of UK spin-outs from arts, humanities and social sciences backgrounds have unknown sectoral data. AHRC has now opened a £250,000 call — “A guide for the commercialisation of Creative Industries Research” — to help fix it, open 30 July to 15 October 2026. NorthStar Consulting has been tracking this gap since January, and is now inviting academics working on commercialisation in these disciplines to talk directly, ahead of the call’s guide being built.
Commercialisation doesn’t end when a product reaches the market—it begins there. From hidden operational costs and pricing decisions to compliance and commercial infrastructure, sustainable growth depends on far more than a great idea.
Operational Support for SMEs is not lacking. The challenge is bridging that gap between capability and opportunity. What we learned at SCALE.