Starting on September 10th, the first of a five-episode series on Internationalisation and SMEs will begin.
This series aims to shed light on various aspects of internationalisation, focusing on important markets in Asia, Europe, and Latin America. It targets SMEs in the UK and Europe.
What is internationalisation?
Internationalisation can be viewed from both a business and an economic perspective.
Translating a website into multiple languages exemplifies a business’s internationalisation effort.
In economics terms, however, internationalisation involves a company expanding its footprint and capturing greater market share by entering international markets.
Internationalising a company requires careful planning but it is feasible for any SME that is willing to grow.
During COVID-19, many SMEs without an online presence launched online stores. As the pandemic progressed, these businesses saw exponential growth in customer volume, value, and geographical reach.
However, many professionals faced these challenges unprepared, rushing to maximise resources, optimise costs, and increase revenue.
Internationalisation goes beyond pandemic-driven luck; it demands careful planning, strategic budgeting, and practical experience.
To support SMEs in navigating this complex landscape, we’ve gathered our experts to launch a series of webinars that demystify internationalisation.
These webinars go beyond buzzwords and generic advice, offering practical insights for real-world application.
Seminar 1: Internationalise an SME
Date: September 10th
Time: 10 am to 12 am BST
Join us for a day packed with insightful sessions, hands-on workshops, and valuable networking opportunities.
Learn from industry experts and successful entrepreneurs who will share best practices for taking your business global.
Whether you aim to export products, establish international partnerships, or simply gain a deeper understanding of global markets, this event is designed for you.
Why You Should Join:
- Expert Guidance: Learn from seasoned professionals and successful entrepreneurs who have navigated international markets.
- Hands-On Workshops: Participate in practical workshops designed to provide you with actionable strategies.
- Networking Opportunities: Connect with like-minded professionals and potential partners in a supportive and engaging environment.
Key Focus Areas:
- Logistics of Internationalisation: Examine the logistical challenges and strategies essential for successful global expansion.
- Market Research: Learn advanced techniques for conducting effective market research in new territories.
- Legal and Tax Considerations: Understand the legal and tax implications crucial for compliance and financial planning.
- Hidden Costs: Identify and prepare for often-overlooked expenses associated with international ventures.
Detailed Case Studies on Prominent Markets:
- Alcohol Market in Hong Kong and Switzerland: Analyze successful entry strategies and market dynamics.
- Luxury Market in China and Singapore: Explore case studies of high-end brands navigating these lucrative markets.
- SMEs and Post-Brexit Europe: Gain insights into the challenges and strategies for SMEs expanding into Europe post-Brexit.
Join Us and Propel Your SME to New Heights
Don’t miss this opportunity to elevate your business and connect with industry experts.
Gain the knowledge, tools, and connections you need to successfully internationalise your SME. Together, we can transform your business aspirations into global success.
Mark your calendars for September 10th and get ready to take your SME to the next level!
