Customer Service in the age of AI: humans and bots interaction with the customer at its centre
AI, Branding, Creative Industries, Culture, Due Diligence, Food and Beverage, Hospitality, Independent Luxury Businesses, Logistics, luxury, Reputation Management, SME, Technological Innovation

Customer Service: Why AI should not replace Human Touch

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Why human connection remains essential. As automation defines 2026, SMEs must reflect on the risks of over-relying on AI in customer service