Unlocking Customer Insights:NLP for Business Innovation
NLP for Customer Insights: Essential for marketers and analysts, this guide explores the importance of NLP, LLMs and SLMs for business operations and marketing insights
The opportunities of neuromarketing: an overview for 2025
Discover how neuromarketing uses analyses of the subconscious to better understand consumer insights, refine strategies, optimise campaigns, and drive engagement.
Marketing 2025: trends and opportunities for SMEs
Marketing 2025: trends and opportunities for SMEs. The marketing landscape is evolving with AI, voice search, and data privacy. Read what to expect for 2025 and learn how NorthStar Consulting can help you leverage these trends and grow your business.
How to Navigate Content Creation and SEO Clutter
What are the best strategies to survive the Content Clutter? Learn how to balance AI and Human content creation to remain relevant for your readers and Google Algorithms.
Google Search Algorithm: Boost Your Ads with New Updates
Google’s 2024 Search Algorithm and its impact on Paid Ads. AI-driven algorithm updates are significantly reshaping both SEO and paid campaigns. AI is enhancing Google’s understanding of user intent, improving keyword matching, and driving the rise of zero-click searches. Marketers must adapt by refining keyword strategies, optimiding for rich SERP features, and focusing on user experience metrics like Core Web Vitals to succeed in this new landscape.