E-Commerce for SMEs in 2025: A Global Perspective
E-commerce empowers SMEs to access global markets, offering growth opportunities while requiring strategy. Explore the trends, dos, and don’ts for 2025 success.
The opportunities of neuromarketing: an overview for 2025
Discover how neuromarketing uses analyses of the subconscious to better understand consumer insights, refine strategies, optimise campaigns, and drive engagement.
Market Validation and Reputation: practical tips for success
Market Validation and Brand Reputation. Why testing your product with your audience is essential for long-term success and credibility.
Is Luxury dead? What you need to know for 2025
Is Luxury dead? We asked 700 consumers, stakeholders, and experts for their 2025 outlook. While opinions vary, luxury remains appealing and is undergoing significant transformation, as detailed in this report.
Quantum Computing BI and Blockchain. All you need to know
Quantum computing and blockchain technologies—will they reshape and enhance BI? While not yet fully realised, how could these innovations, in combination, transform the future of business intelligence and operations?