IP Law and Internationalisation: a strategy for SMEs. As SMEs enter international markets, protecting intellectual property (IP) is crucial. This article discusses strategies for managing patents, trademarks, and copyrights to support global expansion.
Empowering SMEs: Bridging the Productivity Gap for Sustainable Growth. Learn how SMEs can overcome challenges, boost productivity, and achieve long-term growth through innovative strategies and practical solutions.
Marketing 2025: trends and opportunities for SMEs. The marketing landscape is evolving with AI, voice search, and data privacy. Read what to expect for 2025 and learn how NorthStar Consulting can help you leverage these trends and grow your business.
What are the best strategies to survive the Content Clutter? Learn how to balance AI and Human content creation to remain relevant for your readers and Google Algorithms.
Google’s 2024 Search Algorithm and its impact on Paid Ads. AI-driven algorithm updates are significantly reshaping both SEO and paid campaigns. AI is enhancing Google’s understanding of user intent, improving keyword matching, and driving the rise of zero-click searches. Marketers must adapt by refining keyword strategies, optimiding for rich SERP features, and focusing on user experience metrics like Core Web Vitals to succeed in this new landscape.