The opportunities of neuromarketing: an overview for 2025
Discover how neuromarketing uses analyses of the subconscious to better understand consumer insights, refine strategies, optimise campaigns, and drive engagement.
Quantum Computing BI and Blockchain. All you need to know
Quantum computing and blockchain technologies—will they reshape and enhance BI? While not yet fully realised, how could these innovations, in combination, transform the future of business intelligence and operations?
Top Funding Opportunities for SMEs and Innovators
Discover top funding opportunities for SMEs and innovators in 2025. Explore grants, loans, crowdfunding, and more to transform your ideas into successful ventures with our expert market research support.
Viral or Sustained Growth? Viral Marketing Explained
Virality can boost visibility, but sustained engagement drives lasting success. Discover how NorthStar helps SMEs craft smarter, data-driven content strategies tailored to their goals.
Luxury Trends: Shaping the Future of the 2025 Luxury Market
Explore the future of luxury in 2025. Learn about generational wealth transfers, key spending trends, and how small brands can optimise reputation management for unique products.