Navigating Uncertainty: How UK SMEs Can Drive Growth
A quick snapshot of the UK economy in the first 5 months of 2025, with a strategic look at SMEs. Winners, losers and how to instil growth and confidence through education and resilience.
UK-US Tariffs: Opportunities, Threats, and What It Means for SMEs
The US-UK deal. SMEs may struggle initially due to unclear support, while key sectors like car manufacturers, tech giants, and aerospace firms will protect jobs and sustain the UK workforce.
Quiet Marketing for SMEs: How to Embrace Stealth Marketing
Quiet marketing for SMEs: Cost-effective and impactful strategy. Goals without high costs. Read our latest article. Contact NorthStar Consulting to learn more
Inclusive Branding: Implicit Bias in Marketing
Implicit biases in marketing shape outcomes unconsciously. To achieve true inclusivity brands must audit algorithms, embrace diverse representation, and craft ethical messaging that uplifts every community.
Woven Identity: Crafting Luxury Without the Noise
What can small businesses learn from a strong and respected brand like Missoni? Discover how quiet marketing and smart global moves helped this fashion brand stand out—without shouting.