Quiet Marketing for SMEs: How to Embrace Stealth Marketing
Quiet marketing for SMEs: Cost-effective and impactful strategy. Goals without high costs. Read our latest article. Contact NorthStar Consulting to learn more
U.S. Tariffs: A Faustian Bargain for ‘Made in Italy’?
Italian Prime Minister Giorgia Meloni meets Donald Trump in the USA. Promises of investment and nationalism were made — but what’s at stake for Italy’s SMEs, exports, and global identity? Carlos Mosca unpacks the possible scenarios.
The Tariffs Saga: Erosion of Trust in Global Innovation?
The ongoing trade spat between the US and the rest of the world may mean nothing to those that apply them but it creates a climate of distrust and uncertainty that can harm innovation and innovation thinking. Read our latest article.
A Political-Risk Analysis: Tariffs as a distraction?
US tariffs and their temporary suspension raise questions about strategic distractions versus genuine policy shifts. Our commentary delves into the implications for SMEs, exploring reshoring tactics and historical patterns, despite the reasons behind so much ado for nothing
The Rise of Refurbished Tech: Driving Sustainable Consumer Choices
The refurbished electronics market is poised for extraordinary growth, predicted to reach $167 billion by 2032, offering substantial cost savings and environmental benefits through extended device lifespans and reduced carbon emissions.