By 2025, the foundation of business success will no longer rest solely on product or price but on the quality of experiences businesses provide. In an era where customer expectations are evolving faster than ever, companies must seamlessly integrate personalisation and efficiency to craft interactions that make customers feel valued and eager to return.
AI is transforming SMEs by automating tasks and enhancing customer experiences. Balancing automation with human touch is crucial for success. This guide explores strategies to implement AI while preserving empathy.
Kraken will close its NFT marketplace on 27 February 2025 to focus on blockchain applications with real-world utility, reflecting a shift from speculation to practicality.
What is impulsive buying? How and why is it relevant to SMEs? In our latest article we discuss the research around impulsive buying and explain how SMEs can maximise it ethically.
Chinese SMEs face significant challenges in an increasingly competitive and complex global landscape. Key issues include adapting to rapid technological innovation, navigating geopolitical tensions, and addressing a shrinking skilled labor force. To remain relevant, SMEs must invest in innovation, optimize supply chains, and develop contingency plans for disruptions. This article explores these challenges and offers insights into how businesses can leverage tools like AI and strategic forecasting to stay ahead.