AI as CEO: The Future of Business Leadership?
AI is no longer just a tool—it’s becoming a decision-maker. Could an AI CEO lead the next trillion-dollar company? The future of leadership may be more automated than we think.
Revolutionise Your BI with Behavioural Economics
Unlock the hidden potential of your business with the revolutionary synergy of behavioural economics and Business Intelligence (BI). Discover how NorthStar Consulting is transforming decision-making by integrating human psychology into data-driven strategies, empowering SMEs to innovate, grow, and thrive effortlessly.
Gamification in Business Intelligence: How to Win
NorthStar helps SMEs adopt gamified BI strategies. Our latest article and our newly published report detail how gamification enhances data literacy, engagement, and decision-making.
Unlocking Customer Insights:NLP for Business Innovation
NLP for Customer Insights: Essential for marketers and analysts, this guide explores the importance of NLP, LLMs and SLMs for business operations and marketing insights
The opportunities of neuromarketing: an overview for 2025
Discover how neuromarketing uses analyses of the subconscious to better understand consumer insights, refine strategies, optimise campaigns, and drive engagement.