Understand your Audience with our Market Research Services
At NorthStar Consulting, we deliver practical market research services for solopreneurs, microbusinesses and SMEs.
We help small and medium-sized businesses answer the questions that matter:
Who is really buying my product?
What price will the market accept?
Which channels work best for local, national, or export growth?
How do I compete with bigger brands without losing my identity?
Our approach blends traditional market research methods (customer surveys, focus groups, competitor analysis) with applied technology such as data analytics, CRM insights, sales data analysis, and customer segmentation — not buzzwords, but tools that fit the reality of SME budgets and timelines.
Industries We Serve
We help boutique brands go further — with strategy, story, and long-term positioning.
We support niche F&B businesses with market insight, brand positioning, and commercial growth.
See how we help hospitality brands design reputations that scale with intention.
We support innovators with credibility strategy, market validation, and investor readiness.
We help creative talent thrive locally
and internationally through dedicated support.
Our Market Research Tools & Methods
We provide market research and insight services for organisations that need a clear understanding of their customers, markets, and opportunities. Our work supports SMEs, local authorities, and third-sector organisations in reducing risk, improving outcomes, and making evidence-based decisions.
Using surveys, interviews, focus groups, and data analysis, we deliver high-quality insight through bespoke research projects and structured research programmes. Each project is designed around real questions such as understanding demand, assessing needs, testing ideas, and evaluating options, ensuring findings are practical and relevant.
We go beyond basic reporting by applying advanced analytics, trend analysis, and insights to turn complex data into clear, usable intelligence. This helps organisations track performance, identify patterns, and understand change over time, supporting confident planning and strategy development.
- Turning research into practical strategy
By combining primary research, secondary data, and market research and analysis, we provide a clear picture of what is happening, why it matters, and what actions to take next. Our insight supports service design, policy development, market positioning, funding decisions, and growth planning.
- Understanding behaviour, needs, and motivations
Through qualitative research, including in-depth interviews and focus groups, we uncover the motivations, barriers, and behaviours that sit behind the data. These insights help organisations improve engagement, refine messaging, design better services, and respond more effectively to the people they serve.
