Internationalisation After Frictionless Globalisation
Internationalisation is changing from a linear process to a friction audit. Leaking margins become the central elements of a growth strategy.
Internationalisation is changing from a linear process to a friction audit. Leaking margins become the central elements of a growth strategy.
As global trade contracts, SMEs must pivot fast, leveraging trade diversion, multi-hub sourcing, and data-driven resilience to seize niche opportunities, secure stable contracts, and thrive amid economic uncertainty.