Quiet Marketing for SMEs: How to Embrace Stealth Marketing
Quiet marketing for SMEs: Cost-effective and impactful strategy. Goals without high costs. Read our latest article. Contact NorthStar Consulting to learn more
Woven Identity: Crafting Luxury Without the Noise
What can small businesses learn from a strong and respected brand like Missoni? Discover how quiet marketing and smart global moves helped this fashion brand stand out—without shouting.
Why Generative AI is Reshaping Consulting in 2025
Generative AI in consulting promises efficiency but faces challenges like hallucinations, governance gaps, and data bottlenecks. Firms must balance innovation with robust oversight to unlock AI’s full potential.
Tariffs and Retaliations: Counterfeit Goods as a New Weapon
China leverages counterfeit goods as a strategic tool in the trade war, flooding markets with high-quality imitations that erode luxury brand value and consumer trust.
U.S. Tariffs: A Faustian Bargain for ‘Made in Italy’?
Italian Prime Minister Giorgia Meloni meets Donald Trump in the USA. Promises of investment and nationalism were made — but what’s at stake for Italy’s SMEs, exports, and global identity? Carlos Mosca unpacks the possible scenarios.