In 2025, SMEs need to adopt a data-driven approach to marketing to remain competitive. Due diligence, traditionally used for risk mitigation in mergers and investments, is now proving to be a critical tool for shaping effective marketing strategies. By integrating due diligence into their marketing efforts, SMEs can achieve measurable success.
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The shift towards flexible work is more than a trend—it’s a fundamental change in how businesses operate. Employees increasingly value the ability to work from home, so why insist on daily commutes and rigid schedules? For SMEs, the focus should be on productivity and employee satisfaction rather than attendance. Read our article now!
Enhancing your wine e-commerce business this holiday season involves more than just selling bottles; it’s about creating a compelling brand experience. Focus on seamless customer experiences, personalised recommendations, and efficient operations. Build customer loyalty through tailored offers and exceptional service. Explore influencer marketing in the UK and Asia, and differentiate your brand with value-add experiences like virtual tastings. At NorthStar Consulting, we help businesses navigate these complexities, ensuring they thrive in a competitive market.
Empower your SME to grow in 2025 with NorthStar Consulting. From bridging the tech gap to global expansion, we offer tailored strategies, expert support, and investment opportunities to fuel your success.