In 2025, SMEs need to adopt a data-driven approach to marketing to remain competitive. Due diligence, traditionally used for risk mitigation in mergers and investments, is now proving to be a critical tool for shaping effective marketing strategies. By integrating due diligence into their marketing efforts, SMEs can achieve measurable success.
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The shift towards flexible work is more than a trend—it’s a fundamental change in how businesses operate. Employees increasingly value the ability to work from home, so why insist on daily commutes and rigid schedules? For SMEs, the focus should be on productivity and employee satisfaction rather than attendance. Read our article now!