Boost Your Business with Our Next “Internationalisation for SMEs” Seminar

Are you an SME looking to expand internationally? Our Internationalisation for SMEs seminar series is designed just for you. Join us for the second episode of this popular webinar series on Monday, 28th October, from 10:00 to 12:00 (GMT). This session will focus on vital topics like intellectual property (IP), copyright, and other key issues you need to navigate when taking your business global.

What to Expect

Our seminar will feature a range of short talks from industry experts and academics, all with extensive experience in international business expansion. You’ll gain practical insights and actionable advice to help your company succeed in new markets.

It will explore the legal frameworks in different jurisdictions, guiding how businesses can safeguard their innovations, ideas, and creative content while entering new markets.


Key Topics:

• Importance of copyright protection in the digital economy
• Licensing and franchising: Monetizing IP in foreign markets
• IP due diligence when entering new territories (risks of copying, IP theft)
• How copyright law differs across regions (e.g., EU, US, Asia) and what businesses need to know
• How to protect digital content (e.g., websites, apps, software) across multiple jurisdictions
• Strategies for IP portfolio management for international expansion

Interactive Discussions and Real-World Case Studies

After the expert talks, we will open the floor to audience questions and dive into interactive discussions. The seminar will also include real-world case studies, giving you a chance to explore challenges and solutions based on actual experiences.

This is an excellent opportunity for businesses of all sizes to gain critical knowledge, network with like-minded professionals, and build strategies for international growth.

Don’t miss out—register today and take the next step toward expanding your business globally!

Cannot attend the Webinar? Learn at Your Own Pace with Northstar’s Complete Course on Internationalisation

Looking for a more comprehensive approach? Northstar also offers a complete course on internationalisation, allowing you to dive deeper into every aspect of expanding your business globally. This course is designed for self-paced learning, so you can master the material at a time that suits your schedule.

This is an excellent opportunity for businesses of all sizes to gain critical knowledge, network with like-minded professionals, and build strategies for international growth.