AI as CEO: The Future of Business Leadership?
AI is no longer just a tool—it’s becoming a decision-maker. Could an AI CEO lead the next trillion-dollar company? The future of leadership may be more automated than we think.
Impulsive Buying: What It Means and Why It Matters to SMEs
What is impulsive buying? How and why is it relevant to SMEs? In our latest article we discuss the research around impulsive buying and explain how SMEs can maximise it ethically.
e-Commerce 2025: Top Platforms and Opportunities for SMEs
E-commerce stands as an essential instrument for Small and Medium Enterprises (SMEs) aiming to broaden their market reach.
How to Improve Efficiency and Employee Well-being: Remote Working
The shift towards flexible work is more than a trend—it’s a fundamental change in how businesses operate. Employees increasingly value the ability to work from home, so why insist on daily commutes and rigid schedules? For SMEs, the focus should be on productivity and employee satisfaction rather than attendance. Read our article now!
How to Enhance Your Wine E-Commerce This Holiday Season
Enhancing your wine e-commerce business this holiday season involves more than just selling bottles; it’s about creating a compelling brand experience. Focus on seamless customer experiences, personalised recommendations, and efficient operations. Build customer loyalty through tailored offers and exceptional service. Explore influencer marketing in the UK and Asia, and differentiate your brand with value-add experiences like virtual tastings. At NorthStar Consulting, we help businesses navigate these complexities, ensuring they thrive in a competitive market.