July in Review: Focus on Commercialisation
A July 2025 recap: What agile SMEs across Europe and Asia are getting right about commercialisation and the cultural blind spot that could limit global growth
A July 2025 recap: What agile SMEs across Europe and Asia are getting right about commercialisation and the cultural blind spot that could limit global growth
Discover how AI, rising ad costs, and new privacy laws are reshaping marketing in 2025–2026. Get the full report free via our newsletter or buy it now for £30
Learn how consumer-facing SMEs can build a premium brand without alienating customers. Go beyond price with smart design, story, and brand clarity.
As the UK and EU economies evolve through innovation and policy reform, small and medium-sized enterprises (SMEs) are emerging as powerful engines of growth — and increasingly attractive investment opportunities. In 2025, capital flows into SMEs are shifting toward AI, clean technology, and digital infrastructure, supported by public funding, regulatory incentives, and a renewed focus on scale-up success. But the big question is: Will 2026 be the breakout year for SME investment in Europe?
This article explores the trends, tools, and turning points shaping SME investment across the UK and EU — and what investors, founders, and policymakers need to know to navigate the road ahead.
SMEs face a paradox: AI delivers efficiency, yet customers crave human connection. By blending transparent AI use, ethical frameworks, and human‑centred storytelling, small businesses can transform technology into a trust builder.