Understand your Audience with our Market Research Services
At NorthStar Consulting, we provide innovative market research to unlock powerful insights for data-driven strategies.
We combine cutting-edge tools and proven methodologies to deliver actionable market intelligence tailored to your business needs.
Whether you’re exploring industry trends, consumer behaviour, or competitive dynamics, our expertise ensures you get accurate, strategic insights to drive growth.
Industries We Serve
We help boutique brands go further — with strategy, story, and long-term positioning.
We support niche F&B businesses with market insight, brand positioning, and commercial growth.
See how we help hospitality brands design reputations that scale with intention.
We support innovators with credibility strategy, market validation, and investor readiness.
We help creative talent thrive locally
and internationally through dedicated support.
Our Market Research Tools & Methods
In-Depth Data Collection
We gather high-quality insights through surveys, interviews, and focus groups, either as part of a bespoke research project or through our SME Navigator plans. Our approach ensures you get answers to your most pressing business questions.
Advanced Analytics & Dashboards
Go beyond traditional statistics with our AI-powered analytics, predictive modelling, and custom dashboards—exclusively available to SME Navigator clients and custom research projects.
Visualise trends, track KPIs, and make data-driven decisions with ease.
Turn Raw Data into Strategy
We extract insights from multiple sources, including:
- Surveys & Polls (custom or industry benchmarks)
- Industry Reports & Trend Trackers (real-time market shifts)
- Competitor & Consumer Behaviour Analysis
Understanding Marketing Dynamics
Identify patterns, emerging trends, and untapped opportunities with our market mapping tools.
We analyse pricing shifts, demand fluctuations, and competitive positioning so you stay ahead.
Qualitative Exploration: Understand the “Why” Behind the Data
Through focus groups, ethnographic research, and in-depth interviews, we uncover hidden consumer motivations—helping you refine messaging, product development, and customer experience.
