By 2025, it’s estimated that over half of all internet searches will be voice-based, changing the SEO landscape and requiring businesses to adapt their content strategies.
How SMEs Can Maximise This:
Optimise forconversational keywords: Voice queries tend to be more conversational and longer than traditional typed searches.
Structure your content to answer common questions: Implement FAQ sections and local SEO strategies to appear in voice search results.
3. Video Marketing: Short-Form Content from Long-Form Content
Video continues to dominate the marketing landscape, with short-form content—such as TikTok, Instagram Reels, and YouTube Shorts—leading the charge. Short, engaging videos are more likely to capture attention and are easily shareable across social media platforms, providing SMEs with a cost-effective way to build brand awareness.
Utilise short-form content created by nano- and micro-influencers to reach a more engaged audience.
Encourage user-generated content to increase reputation and authenticity, focusing on visibility and reputation rather than direct sales.
4. Data Privacy and Zero-Party Data: Building Trust through Transparency
As data privacy concerns rise and regulations like GDPR continue to tighten, businesses need to rethink how they collect and use customer data. The shift towards zero-party data—data that customers intentionally and proactively share with brands—is gaining momentum. This approach fosters trust while providing valuable insights directly from consumers.
How SMEs Can Maximise This:
Create interactive content such as quizzes, polls, and surveys that allow customers to voluntarily share their preferences and opinions.
Host events where you can share your expertise and reach new contacts, increasing your first-party data.
Be transparent about data use: Communicate how customer data will be used and ensure compliance with privacy regulations to build trust and avoid penalties.
Zero-party data enhances customer trust and provides businesses with actionable insights to deliver more personalised marketing experiences.
Future-Proof Your Marketing Strategy with us
The marketing landscape in 2025 and beyond will be defined by personalisation, interactivity, and trust. SMEs that embrace AI-driven tools, optimise for new search behaviours and leverage emerging platforms like short-form video and influencer marketing will have a competitive edge. However, with new opportunities come new challenges, particularly in data privacy and regulation.
NorthStar Consulting’s network of marketing analytics professionals is ready to help SMEs navigate these challenges.
By tapping into our expertise in AI, marketing automation, and digital strategy, your business can implement forward-thinking marketing initiatives that drive growth, foster customer loyalty, and build long-term success.
Whether you need help optimising for voice search, implementing an AI-powered marketing strategy, or managing your online reputation, NorthStar Consulting is your partner in making the most of the evolving marketing landscape.
By 2025, it’s estimated that over half of all internet searches will be voice-based, changing the SEO landscape and requiring businesses to adapt their content strategies.
How SMEs Can Maximise This:
Optimise forconversational keywords: Voice queries tend to be more conversational and longer than traditional typed searches.
Structure your content to answer common questions: Implement FAQ sections and local SEO strategies to appear in voice search results.
3. Video Marketing: Short-Form Content from Long-Form Content
Video continues to dominate the marketing landscape, with short-form content—such as TikTok, Instagram Reels, and YouTube Shorts—leading the charge. Short, engaging videos are more likely to capture attention and are easily shareable across social media platforms, providing SMEs with a cost-effective way to build brand awareness.
Utilise short-form content created by nano- and micro-influencers to reach a more engaged audience.
Encourage user-generated content to increase reputation and authenticity, focusing on visibility and reputation rather than direct sales.
4. Data Privacy and Zero-Party Data: Building Trust through Transparency
As data privacy concerns rise and regulations like GDPR continue to tighten, businesses need to rethink how they collect and use customer data. The shift towards zero-party data—data that customers intentionally and proactively share with brands—is gaining momentum. This approach fosters trust while providing valuable insights directly from consumers.
How SMEs Can Maximise This:
Create interactive content such as quizzes, polls, and surveys that allow customers to voluntarily share their preferences and opinions.
Host events where you can share your expertise and reach new contacts, increasing your first-party data.
Be transparent about data use: Communicate how customer data will be used and ensure compliance with privacy regulations to build trust and avoid penalties.
Zero-party data enhances customer trust and provides businesses with actionable insights to deliver more personalised marketing experiences.
Future-Proof Your Marketing Strategy with us
The marketing landscape in 2025 and beyond will be defined by personalisation, interactivity, and trust. SMEs that embrace AI-driven tools, optimise for new search behaviours and leverage emerging platforms like short-form video and influencer marketing will have a competitive edge. However, with new opportunities come new challenges, particularly in data privacy and regulation.
NorthStar Consulting’s network of marketing analytics professionals is ready to help SMEs navigate these challenges.
By tapping into our expertise in AI, marketing automation, and digital strategy, your business can implement forward-thinking marketing initiatives that drive growth, foster customer loyalty, and build long-term success.
Whether you need help optimising for voice search, implementing an AI-powered marketing strategy, or managing your online reputation, NorthStar Consulting is your partner in making the most of the evolving marketing landscape.
By 2025, it’s estimated that over half of all internet searches will be voice-based, changing the SEO landscape and requiring businesses to adapt their content strategies.
How SMEs Can Maximise This:
Optimise forconversational keywords: Voice queries tend to be more conversational and longer than traditional typed searches.
Structure your content to answer common questions: Implement FAQ sections and local SEO strategies to appear in voice search results.
3. Video Marketing: Short-Form Content from Long-Form Content
Video continues to dominate the marketing landscape, with short-form content—such as TikTok, Instagram Reels, and YouTube Shorts—leading the charge. Short, engaging videos are more likely to capture attention and are easily shareable across social media platforms, providing SMEs with a cost-effective way to build brand awareness.
Utilise short-form content created by nano- and micro-influencers to reach a more engaged audience.
Encourage user-generated content to increase reputation and authenticity, focusing on visibility and reputation rather than direct sales.
4. Data Privacy and Zero-Party Data: Building Trust through Transparency
As data privacy concerns rise and regulations like GDPR continue to tighten, businesses need to rethink how they collect and use customer data. The shift towards zero-party data—data that customers intentionally and proactively share with brands—is gaining momentum. This approach fosters trust while providing valuable insights directly from consumers.
How SMEs Can Maximise This:
Create interactive content such as quizzes, polls, and surveys that allow customers to voluntarily share their preferences and opinions.
Host events where you can share your expertise and reach new contacts, increasing your first-party data.
Be transparent about data use: Communicate how customer data will be used and ensure compliance with privacy regulations to build trust and avoid penalties.
Zero-party data enhances customer trust and provides businesses with actionable insights to deliver more personalised marketing experiences.
Future-Proof Your Marketing Strategy with us
The marketing landscape in 2025 and beyond will be defined by personalisation, interactivity, and trust. SMEs that embrace AI-driven tools, optimise for new search behaviours and leverage emerging platforms like short-form video and influencer marketing will have a competitive edge. However, with new opportunities come new challenges, particularly in data privacy and regulation.
NorthStar Consulting’s network of marketing analytics professionals is ready to help SMEs navigate these challenges.
By tapping into our expertise in AI, marketing automation, and digital strategy, your business can implement forward-thinking marketing initiatives that drive growth, foster customer loyalty, and build long-term success.
Whether you need help optimising for voice search, implementing an AI-powered marketing strategy, or managing your online reputation, NorthStar Consulting is your partner in making the most of the evolving marketing landscape.
Let us help you stay ahead of the curve! Get in touch today.
As we look ahead, the marketing world is rapidly evolving, and new trends are emerging quickly.
Therefore, SMES must stay ahead of the curve to compete effectively.
Emerging marketing trends are making it easier for SMEs to reach their target audiences, generate leads, and convert prospects into loyal customers.
For businesses aiming to grow in 2025 and beyond, embracing these trends can be the key to unlocking new opportunities. We’ve compiled a comprehensive list of innovations and trends that are emerging now and are poised to play a significant role in 2025.
Artificial intelligence (AI) has revolutionised marketing, but AI-powered personalisation is the next frontier. The affordability of most generative AI tools has become a major asset for SMEs globally. In particular, new trends in Asia show the use of AI tools to analyse customer data in near real-time.
This allows marketers to predict behaviour with greater accuracy and deliver hyper-personalised content at the right time. Personalised marketing goes beyond using a customer’s name in an email—it’s about delivering relevant, timely information based on customer actions and preferences.
It’s also essential to be mindful of privacy, ethics and GDPR. Be transparent (more about this later on), and use anti-plagiarism and AI-detecting tools to ensure the quality and authenticity of your content. We do recommend, however, not to let AI take the lead.
It is, in fact, important to maintain your tone of voice, speak to your audience and think of Ai as a companion rather than afactotum!
2. Voice Search Optimisation: Prepare for the Shift in Search Behaviour
By 2025, it’s estimated that over half of all internet searches will be voice-based, changing the SEO landscape and requiring businesses to adapt their content strategies.
How SMEs Can Maximise This:
Optimise forconversational keywords: Voice queries tend to be more conversational and longer than traditional typed searches.
Structure your content to answer common questions: Implement FAQ sections and local SEO strategies to appear in voice search results.
3. Video Marketing: Short-Form Content from Long-Form Content
Video continues to dominate the marketing landscape, with short-form content—such as TikTok, Instagram Reels, and YouTube Shorts—leading the charge. Short, engaging videos are more likely to capture attention and are easily shareable across social media platforms, providing SMEs with a cost-effective way to build brand awareness.
Utilise short-form content created by nano- and micro-influencers to reach a more engaged audience.
Encourage user-generated content to increase reputation and authenticity, focusing on visibility and reputation rather than direct sales.
4. Data Privacy and Zero-Party Data: Building Trust through Transparency
As data privacy concerns rise and regulations like GDPR continue to tighten, businesses need to rethink how they collect and use customer data. The shift towards zero-party data—data that customers intentionally and proactively share with brands—is gaining momentum. This approach fosters trust while providing valuable insights directly from consumers.
How SMEs Can Maximise This:
Create interactive content such as quizzes, polls, and surveys that allow customers to voluntarily share their preferences and opinions.
Host events where you can share your expertise and reach new contacts, increasing your first-party data.
Be transparent about data use: Communicate how customer data will be used and ensure compliance with privacy regulations to build trust and avoid penalties.
Zero-party data enhances customer trust and provides businesses with actionable insights to deliver more personalised marketing experiences.
Future-Proof Your Marketing Strategy with us
The marketing landscape in 2025 and beyond will be defined by personalisation, interactivity, and trust. SMEs that embrace AI-driven tools, optimise for new search behaviours and leverage emerging platforms like short-form video and influencer marketing will have a competitive edge. However, with new opportunities come new challenges, particularly in data privacy and regulation.
NorthStar Consulting’s network of marketing analytics professionals is ready to help SMEs navigate these challenges.
By tapping into our expertise in AI, marketing automation, and digital strategy, your business can implement forward-thinking marketing initiatives that drive growth, foster customer loyalty, and build long-term success.
Whether you need help optimising for voice search, implementing an AI-powered marketing strategy, or managing your online reputation, NorthStar Consulting is your partner in making the most of the evolving marketing landscape.
By 2025, it’s estimated that over half of all internet searches will be voice-based, changing the SEO landscape and requiring businesses to adapt their content strategies.
How SMEs Can Maximise This:
Optimise forconversational keywords: Voice queries tend to be more conversational and longer than traditional typed searches.
Structure your content to answer common questions: Implement FAQ sections and local SEO strategies to appear in voice search results.
3. Video Marketing: Short-Form Content from Long-Form Content
Video continues to dominate the marketing landscape, with short-form content—such as TikTok, Instagram Reels, and YouTube Shorts—leading the charge. Short, engaging videos are more likely to capture attention and are easily shareable across social media platforms, providing SMEs with a cost-effective way to build brand awareness.
Utilise short-form content created by nano- and micro-influencers to reach a more engaged audience.
Encourage user-generated content to increase reputation and authenticity, focusing on visibility and reputation rather than direct sales.
4. Data Privacy and Zero-Party Data: Building Trust through Transparency
As data privacy concerns rise and regulations like GDPR continue to tighten, businesses need to rethink how they collect and use customer data. The shift towards zero-party data—data that customers intentionally and proactively share with brands—is gaining momentum. This approach fosters trust while providing valuable insights directly from consumers.
How SMEs Can Maximise This:
Create interactive content such as quizzes, polls, and surveys that allow customers to voluntarily share their preferences and opinions.
Host events where you can share your expertise and reach new contacts, increasing your first-party data.
Be transparent about data use: Communicate how customer data will be used and ensure compliance with privacy regulations to build trust and avoid penalties.
Zero-party data enhances customer trust and provides businesses with actionable insights to deliver more personalised marketing experiences.
Future-Proof Your Marketing Strategy with us
The marketing landscape in 2025 and beyond will be defined by personalisation, interactivity, and trust. SMEs that embrace AI-driven tools, optimise for new search behaviours and leverage emerging platforms like short-form video and influencer marketing will have a competitive edge. However, with new opportunities come new challenges, particularly in data privacy and regulation.
NorthStar Consulting’s network of marketing analytics professionals is ready to help SMEs navigate these challenges.
By tapping into our expertise in AI, marketing automation, and digital strategy, your business can implement forward-thinking marketing initiatives that drive growth, foster customer loyalty, and build long-term success.
Whether you need help optimising for voice search, implementing an AI-powered marketing strategy, or managing your online reputation, NorthStar Consulting is your partner in making the most of the evolving marketing landscape.
By 2025, it’s estimated that over half of all internet searches will be voice-based, changing the SEO landscape and requiring businesses to adapt their content strategies.
How SMEs Can Maximise This:
Optimise forconversational keywords: Voice queries tend to be more conversational and longer than traditional typed searches.
Structure your content to answer common questions: Implement FAQ sections and local SEO strategies to appear in voice search results.
3. Video Marketing: Short-Form Content from Long-Form Content
Video continues to dominate the marketing landscape, with short-form content—such as TikTok, Instagram Reels, and YouTube Shorts—leading the charge. Short, engaging videos are more likely to capture attention and are easily shareable across social media platforms, providing SMEs with a cost-effective way to build brand awareness.
Utilise short-form content created by nano- and micro-influencers to reach a more engaged audience.
Encourage user-generated content to increase reputation and authenticity, focusing on visibility and reputation rather than direct sales.
4. Data Privacy and Zero-Party Data: Building Trust through Transparency
As data privacy concerns rise and regulations like GDPR continue to tighten, businesses need to rethink how they collect and use customer data. The shift towards zero-party data—data that customers intentionally and proactively share with brands—is gaining momentum. This approach fosters trust while providing valuable insights directly from consumers.
How SMEs Can Maximise This:
Create interactive content such as quizzes, polls, and surveys that allow customers to voluntarily share their preferences and opinions.
Host events where you can share your expertise and reach new contacts, increasing your first-party data.
Be transparent about data use: Communicate how customer data will be used and ensure compliance with privacy regulations to build trust and avoid penalties.
Zero-party data enhances customer trust and provides businesses with actionable insights to deliver more personalised marketing experiences.
Future-Proof Your Marketing Strategy with us
The marketing landscape in 2025 and beyond will be defined by personalisation, interactivity, and trust. SMEs that embrace AI-driven tools, optimise for new search behaviours and leverage emerging platforms like short-form video and influencer marketing will have a competitive edge. However, with new opportunities come new challenges, particularly in data privacy and regulation.
NorthStar Consulting’s network of marketing analytics professionals is ready to help SMEs navigate these challenges.
By tapping into our expertise in AI, marketing automation, and digital strategy, your business can implement forward-thinking marketing initiatives that drive growth, foster customer loyalty, and build long-term success.
Whether you need help optimising for voice search, implementing an AI-powered marketing strategy, or managing your online reputation, NorthStar Consulting is your partner in making the most of the evolving marketing landscape.
Let us help you stay ahead of the curve! Get in touch today.
As we look ahead, the marketing world is rapidly evolving, and new trends are emerging quickly.
Therefore, SMES must stay ahead of the curve to compete effectively.
Emerging marketing trends are making it easier for SMEs to reach their target audiences, generate leads, and convert prospects into loyal customers.
For businesses aiming to grow in 2025 and beyond, embracing these trends can be the key to unlocking new opportunities. We’ve compiled a comprehensive list of innovations and trends that are emerging now and are poised to play a significant role in 2025.
Artificial intelligence (AI) has revolutionised marketing, but AI-powered personalisation is the next frontier. The affordability of most generative AI tools has become a major asset for SMEs globally. In particular, new trends in Asia show the use of AI tools to analyse customer data in near real-time.
This allows marketers to predict behaviour with greater accuracy and deliver hyper-personalised content at the right time. Personalised marketing goes beyond using a customer’s name in an email—it’s about delivering relevant, timely information based on customer actions and preferences.
It’s also essential to be mindful of privacy, ethics and GDPR. Be transparent (more about this later on), and use anti-plagiarism and AI-detecting tools to ensure the quality and authenticity of your content. We do recommend, however, not to let AI take the lead.
It is, in fact, important to maintain your tone of voice, speak to your audience and think of Ai as a companion rather than afactotum!
2. Voice Search Optimisation: Prepare for the Shift in Search Behaviour
By 2025, it’s estimated that over half of all internet searches will be voice-based, changing the SEO landscape and requiring businesses to adapt their content strategies.
How SMEs Can Maximise This:
Optimise forconversational keywords: Voice queries tend to be more conversational and longer than traditional typed searches.
Structure your content to answer common questions: Implement FAQ sections and local SEO strategies to appear in voice search results.
3. Video Marketing: Short-Form Content from Long-Form Content
Video continues to dominate the marketing landscape, with short-form content—such as TikTok, Instagram Reels, and YouTube Shorts—leading the charge. Short, engaging videos are more likely to capture attention and are easily shareable across social media platforms, providing SMEs with a cost-effective way to build brand awareness.
Utilise short-form content created by nano- and micro-influencers to reach a more engaged audience.
Encourage user-generated content to increase reputation and authenticity, focusing on visibility and reputation rather than direct sales.
4. Data Privacy and Zero-Party Data: Building Trust through Transparency
As data privacy concerns rise and regulations like GDPR continue to tighten, businesses need to rethink how they collect and use customer data. The shift towards zero-party data—data that customers intentionally and proactively share with brands—is gaining momentum. This approach fosters trust while providing valuable insights directly from consumers.
How SMEs Can Maximise This:
Create interactive content such as quizzes, polls, and surveys that allow customers to voluntarily share their preferences and opinions.
Host events where you can share your expertise and reach new contacts, increasing your first-party data.
Be transparent about data use: Communicate how customer data will be used and ensure compliance with privacy regulations to build trust and avoid penalties.
Zero-party data enhances customer trust and provides businesses with actionable insights to deliver more personalised marketing experiences.
Future-Proof Your Marketing Strategy with us
The marketing landscape in 2025 and beyond will be defined by personalisation, interactivity, and trust. SMEs that embrace AI-driven tools, optimise for new search behaviours and leverage emerging platforms like short-form video and influencer marketing will have a competitive edge. However, with new opportunities come new challenges, particularly in data privacy and regulation.
NorthStar Consulting’s network of marketing analytics professionals is ready to help SMEs navigate these challenges.
By tapping into our expertise in AI, marketing automation, and digital strategy, your business can implement forward-thinking marketing initiatives that drive growth, foster customer loyalty, and build long-term success.
Whether you need help optimising for voice search, implementing an AI-powered marketing strategy, or managing your online reputation, NorthStar Consulting is your partner in making the most of the evolving marketing landscape.
Let us help you stay ahead of the curve! Get in touch today.
Marketing 2025: trends and opportunities for SMEs. The marketing landscape is evolving with AI, voice search, and data privacy. Read what to expect for 2025 and learn how NorthStar Consulting can help you leverage these trends and grow your business.
Discover how subscription models help SMEs turn unpredictable cash flow into stable income, deepen customer loyalty, and unlock growth through flexible pricing, personalised experiences, and data driven engagement strategies.
In our latest article we explore the state of U.S. SMEs in 2025: key growth trends, struggling sectors, digital strategies, and how collaboration is shaping small businesses and what to expect.
UK SMEs are driving growth as investment shifts toward AI, clean tech, and digital infrastructure. Backed by funding and incentives, 2026 could be the breakout year for European SME investment.
