What a TikTok Ban Means to Microbusinesses in the US
What if TikTok is banned in the US? Discover its impact on microbusinesses and creators, plus strategies to monetise elsewhere. Stay informed—read now!
Navigating New Tax Laws in 2025: A Guide for SMEs
What are the new rules and guidelines for UK and US SMEs with regards to taxation in 2025? How will the relations between these two countries evolve in 2025? Read all about it in our article!
Why Simple Logos Win: the Winning Strategy Behind Branding
Simplified logos enhance brand recognition, digital adaptability, and trust. NorthStar Consulting empowers businesses with Reputation Management services, ensuring logos remain versatile, timeless, and aligned with modern branding strategies for enduring success in competitive markets.
2025: The Crucial Crossroads for SMEs—Evolve or Fail?
2025 might be a make-or-break year for SMEs. With 65 to 70% facing hard times in the UK and US within a decade, adapting to tech disruptions, economic uncertainty, and shifting values is no longer optional.
The Ultimate Guide to Due Diligence in Marketing
In 2025, SMEs need to adopt a data-driven approach to marketing to remain competitive. Due diligence, traditionally used for risk mitigation in mergers and investments, is now proving to be a critical tool for shaping effective marketing strategies. By integrating due diligence into their marketing efforts, SMEs can achieve measurable success.