Chiara Bernardi
10 September 2025
From August 29, 2025, the US ends the de minimis exemption, meaning parcels under $800 are now subject to tariffs.
THE PULSE
Stay updated with the latest news and features in the world of reputation management and technology. Dive into articles on reputation enhancement, the application of technological innovations, data science in strategic decision-making, and impactful branding. Gain valuable knowledge to boost your ROI and ROE through expert tips and industry updates.
Blog Archive
Hospitality and Scotland in 2025: Challenges & Opportunities
Chiara Bernardi
19 August 2025
Scottish hospitality businesses are under pressure in 2025, with rising costs, labour shortages, and seasonal dips testing resilience. From hotels
July in Review: Focus on Commercialisation
Communication Team
31 July 2025
A July 2025 recap: What agile SMEs across Europe and Asia are getting right about commercialisation and the cultural blind
Programmatic Advertising Updates: What’s new
Chiara Bernardi
30 July 2025
Discover how AI, rising ad costs, and new privacy laws are reshaping marketing in 2025–2026. Get the full report free
Scaling SMEs: Your Ultimate Autumn 2025 Guide
Chiara Bernardi
30 July 2025
Discover the key tax, regulatory, and international updates UK SMEs must know for Q3–Q4 2025. From NIC rises to EU
How SMEs can Price Like a Premium Brand: Key Opportunities
Carlos Mosca
28 July 2025
Learn how consumer-facing SMEs can build a premium brand without alienating customers. Go beyond price with smart design, story, and
Grow Your SME with Subscription Revenue: Proven Strategies & Deliver Results
Communication Team
28 July 2025
Discover how subscription models help SMEs turn unpredictable cash flow into stable income, deepen customer loyalty, and unlock growth through
SMEs in the US: Challenges and Opportunities
Communication Team
28 July 2025
In our latest article we explore the state of U.S. SMEs in 2025: key growth trends, struggling sectors, digital strategies,
SME Investment Opportunities in the UK and EU: What’s Next?
Carlos Mosca
25 July 2025
As the UK and EU economies evolve through innovation and policy reform, small and medium-sized enterprises (SMEs) are emerging as
Tiny Home Market: Growth Strategies and Opportunities for SMEs
Communication Team
23 July 2025
Explore SME strategies for success in the tiny home market—trends, revenue models & growth tactics. Read the latest analysis in
The UK’s Africa Pivot: SME Growth, Trade, and Innovation
Carlos Mosca
21 July 2025
The UK’s new Africa strategy unlocks SME growth through inclusive trade, innovation and strategic partnerships, creating high-impact opportunities in agritech,
Prototyping Made Easy for Non-Tech Creators
Chiara Bernardi
15 July 2025
This guide offers a practical, step-by-step approach to prototyping and testing non-tech inventions—such as jewellery, artisan products, or handmade goods.
Authenticity in the AI Era: Practical Trust-Building Tips for Small Businesses
Communication Team
14 July 2025
SMEs face a paradox: AI delivers efficiency, yet customers crave human connection. By blending transparent AI use, ethical frameworks, and
Venture Capital for SMEs in 2025: A Positive First Half of the Year with a Surge in Funding
Carlos Mosca
9 July 2025
Global venture capital surged to £95B in H1 2025, led by mega AI deals and fintech growth. SMEs thrive through
Will UK SMEs Dominate or Struggle in Aug–Dec 2025?
Chiara Bernardi
7 July 2025
UK SMEs face cautious consumers, slow spending growth, and regulatory hurdles. Modest optimism persists, with resilient discretionary spending and potential
The New Automotive Revolution: Vision, Agility, and Authenticity
Carlos Mosca
6 July 2025
The automotive industry is transforming rapidly, driven by electrification, digital innovation, and shifting consumer values—reshaping global markets, redefining luxury, and
Global Trade Slowdown? Here’s How SMEs Can Stay Competitive
Carlos Mosca
29 June 2025
As global trade contracts, SMEs must pivot fast, leveraging trade diversion, multi-hub sourcing, and data-driven resilience to seize niche opportunities,
Circular Economy & ESG: Trends for Small Companies
Carlos Mosca
23 June 2025
Discover how EU Extended Producer Responsibility (EPR), Corporate Sustainability Due Diligence (CSDD) and CSRD are revolutionising the circular economy for
AI-Enhanced Phishing: New Cyber Threats for SMEs
mosca.carlos@gmail.com
16 June 2025
AI-powered phishing is evolving fast, targeting SMEs with hyper-personalized deception. To survive, small businesses must combine smart tech, human vigilance,
SME Guide to the EU AI Act: Compliance, Innovation & Growth Strategies
Carlos Mosca
11 June 2025
As the EU AI Act reshapes the digital landscape, SMEs have a rare chance to lead. Strategic compliance isn’t just
UK Green Agenda and SME Support for Sustainable Growth
Carlos Mosca
6 June 2025
UK SMEs are thriving in the green economy – cutting costs, gaining market edge, and driving innovation through energy upgrades,
AI’s Role in Personalisation & Emotional Connection
Carlos Mosca
2 June 2025
AI transforms digital advertising by enabling hyper-personalisation, real-time optimisation, and emotionally resonant content—driving engagement while demanding ethical oversight, transparency, and
Reviving the High Street: Practical Strategies in 2025
Chiara Bernardi
26 May 2025
Struggling with footfall? Our latest article shares simple, effective ways for small businesses to attract more customers—and yes, we can
How TikTok Is Redefining Social Commerce for Small Businesses
Carlos Mosca
25 May 2025
TikTok is reshaping retail by empowering SMEs through live shopping, real-time analytics, and creator collaboration—turning social engagement into sales and
Beyond the Hype: the AI-driven growth for SMEs Guide
Communication Team
22 May 2025
AI isn’t about photo ops or pricey chips. For UK SMEs, it’s about using smart tools today—automate tasks, boost CX,
A Due Diligence Perspective on SMEs Strategic Positioning
Carlos Mosca
19 May 2025
As we navigate the second half of 2025, SMEs have unprecedented tools to thrive. The convergence of AI automation, cross-border
CPTPP Opens New Asian‑Pacific Markets for UK SMEs
Carlos Mosca
19 May 2025
The UK’s CPTPP membership opens £12 trillion in market access for SMEs, offering tariff savings, digital trade advantages, and strategic
Scaling SMEs: Your May 2025 Growth Playbook
Communication Team
16 May 2025
Essential May 2025 compliance guide for UK SMEs. Covers P60 and VAT deadlines, new Companies House ID rules, GDPR updates,
Inclusive Branding: Strategies for B2B and SMEs
Carlos Mosca
14 May 2025
Inclusive branding empowers B2B and SMEs to overcome bias, build trust, and drive growth. Through audits, accessible content, and diverse
Navigating Uncertainty: How UK SMEs Can Drive Growth
Carlos Mosca
12 May 2025
A quick snapshot of the UK economy in the first 5 months of 2025, with a strategic look at SMEs.
Amazon Haul: A Desperate Imitation or a Calculated Gambit?
Carlos Mosca
11 May 2025
Amazon Haul enters the ultra-low-cost arena with app-only access, unbranded bargains, and global sourcing. But can it outpace Temu and
UK-US Tariffs: Opportunities, Threats, and What It Means for SMEs
Chiara Bernardi
11 May 2025
The US-UK deal. SMEs may struggle initially due to unclear support, while key sectors like car manufacturers, tech giants, and