Custom Intelligence
& Bespoke Services
Built around your questions. Delivered on your terms.
We offer tailored research and insight projects, including in-depth competitor analysis, custom forecasting models, qualitative studies, and decision-ready reports.
These bespoke services are available individually or can be fully integrated into a comprehensive engagement through our SME Navigator Plans.
Who is this for?
For clients that choose not to be on one of our SME Navigator Plans, we can offer fully customised intelligence services — built to answer your specific questions.
We combine qualitative, quantitative, and mixed-methods research with advanced data modelling to deliver strategic insight that’s practical and precise.
We can:
- Conduct in-depth market and competitor analysis
- Develop fully bespoke industry reports
- Run simulations and scenario planning
- Deliver surveys, interviews, and focus group studies
- Build dashboards and forecasting models unique to your KPIs
- Turn your raw data into strategic insight
If you’re willing to invest in data that works for you — not just generic trends — we’ll build a solution around your goals.
Qualitative Research
We help you uncover the “why” behind customer behaviour, market perceptions, and internal dynamics through tailored, human-centred methods:
- Focus groups — conducted in person or virtually
- Thematic analysis of comments, testimonials, and feedback
- Digital ethnography and discourse analysis
- Tools we use include NVivo, Quirkos, and custom frameworks tailored to your goals
Whether you need stakeholder sentiment, brand perception insights, or customer journey mapping, we can design and deliver the right approach.
Quantitative Research
When you need numbers with meaning, we offer comprehensive data analysis — from foundational stats to advanced computational modelling.
- Survey design and statistical analysis
- Quantitative analysis of qualitative data (e.g., sentiment analys of interview responses or open comments and multi-platform reviews)
- Forecasting, clustering, and behavioural pattern detection
- Custom-built models for proprietary datasets or new research questions
We also create new methods when needed — thanks to our collaborations with academic institutions and innovation hubs.
This allows us to adapt or build frameworks when standard approaches fall short.
Integrated Tools & Custom Reporting
As a NorthStar client, you may also want to explore and gain access to our proprietary tools — including:
- Live dashboards connected to your campaign APIs
- Cost-control models for marketing and operations
- Self-service reporting tailored to your KPIs